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Corporate Culture

  • 1

    Company Mission

    Specializing in providing high-quality refractory products and technical services, contributing to the longevity, energy conservation and efficiency of high-temperature furnaces.
  • 2

    Our vision

    Become a refractory platform company with export technology, standards and brand value as its core competitiveness.
  • 3

    Management idea

    Talent Oriented, Technology Lead, Customer Trust, Scientifically Managed
  • 4

    Market positioning

    High quality products for high end customers
  • 5

    Customer Concept

    Customer first, and we take ”delivery on schedule, with quality and quantity guaranteed” as the core task for us to maintain customer relations.
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Development Concept

We establish the “four new” development concept of strengthening the foundation with technology and promoting development with innovation to meet customer needs.
“Four new” means new technologies ,new products, new fields and new ideas. We use new technology and new process to improve the use  performance of existing products and realize “people have their own advantages”; We keep an eye on the development direction of refractory industry and strive to develop new products, so as to realize “no one has what I have “;Broaden our vision, we focus on the application of products in glass furnaces, research and promote the application of melting and casting products in ferrous metallurgy and other fields, expand the use of products, and achieve the “best use of everything”; The idea is also productivity, which leads the enterprise to leapfrog development by building soft power such as management mode and enterprise culture.

Team Spirit

We believe in the motto “ There is no perfect individual, only a perfect team”, and create a “Inclusive, Shared, Pragmatic, and Innovative” team culture.

  • Inclusive

    Learning from each other, complementing each other, and growing up together;

  • Shared

    Sharing knowledge, sharing skill and sharing achievements;

  • Pragmatic

    Being honest with each other, doing practical things and engaging in the industry;

  • Innovative

    Forging ahead and keeping pace with the times.